Skill Development

Search Engine Optimization (SEO)

Drive organic traffic and rank higher with proven SEO strategies.

Hands-On Practical TrainingCertificate on Completion
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Weekly Outline

W1

SEO architecture, search engine crawling and indexing mechanisms, ranking signals, keyword research methodologies, SERP analysis, and search-intent classification.

W2

On-page optimization, semantic HTML, metadata optimization, heading hierarchy, keyword placement, URL canonicalization, and content relevance signals.

W3

Technical SEO, site architecture, crawl-budget optimization, indexability, XML sitemaps, robots.txt directives, canonical tags, HTTP status codes, redirects, and Core Web Vitals.

W4

Semantic SEO, topical authority, entity optimization, content clustering, information architecture, internal-link architecture, and content-gap analysis.

W5

Off-page optimization, backlink acquisition strategies, link equity, anchor-text distribution, referring-domain analysis, backlink profiling, and competitor link analysis.

W6

Local SEO, Google Business Profile optimization, local search ranking signals, citation management, NAP consistency, geo-targeted optimization, and review signals.

W7

SEO analytics and measurement, including Google Search Console, Google Analytics, SERP performance analysis, organic traffic attribution, CTR analysis, impression tracking, and conversion measurement.

W8

Comprehensive technical SEO audits, competitor benchmarking, crawl analysis, indexation analysis, performance optimization, SEO reporting, and strategic optimization planning.

Weekly Assessment

An assessment is conducted at the end of every week to evaluate concepts and practical skills covered during that week.

Final Assessment

A comprehensive SEO project covering keyword research, on-page and technical SEO, content optimization, backlink analysis, competitor analysis, SEO analytics, and development of a complete SEO strategy.

Skills Developed

SEO fundamentals and search engine understandingKeyword research and search-intent analysisSERP analysisOn-page SEO optimizationTechnical SEO and website auditingSemantic and content-focused SEOInternal linking and site architectureBacklink and off-page SEO analysisLocal SEO optimizationGoogle Business Profile managementSEO analytics and performance trackingCompetitor and backlink analysisSEO reporting and strategy developmentCore Web Vitals and website performance optimization

Learning Outcomes

  • Conduct effective keyword research and SERP analysis.
  • Optimize web pages for search engines and users.
  • Perform technical SEO audits and identify website issues.
  • Develop semantic, topic-focused content structures.
  • Analyze backlinks and competitor SEO strategies.
  • Optimize websites for local search.
  • Use Google Search Console and Google Analytics for SEO analysis.
  • Measure organic traffic, rankings, CTR, impressions, and conversions.
  • Develop and implement a complete SEO strategy.
  • Prepare professional SEO reports and optimization plans.